The popularity of video has increased dramatically in recent years, you cannot ignore that video content is part of the business marketing strategy. Let me explain why companies should use video in their marketing strategy. With a little creativity and a well-structured plan, it helps a brand (like yours) to stand out from others and captivate the attention of an audience by providing useful information. Therefor there is a lot of type of video your company can use for his business.
While you can provide a lot of written content to customers on your site, you may be missing a critically important component – videos.
Increasingly important in today’s digital landscape, video content enables the sharing of complex information while providing an engaging user experience.
Below are the four of the most compelling reasons to start incorporating them into your content marketing campaign.
Perfect for sharing on platforms like Facebook, LinkedIn and YouTube, videos consistently outperform text updates on social media platforms. In fact, a recent HubSpot study found video to be 40 times faster to share on social media than any other form of content. Indeed, the average visual processes faster than text. Think back to how you scroll through your own personal Facebook feed. Have you noticed that you spend more time on images and videos?
Subscribers who share your videos with other users can give a serious boost to your marketing efforts, introduce you to new prospects, and organically increase brand awareness. The video format allows consumers to better understand the personality of your brand and provides you with a versatile platform to share information and capabilities on products. It is also ideal to answer frequently asked questions and to present new technologies. In addition, when users share your videos, they tell others that you are a trusted and competent brand.
Yes, as you have noticed, video is a great learning tool, but it is also very easy to consume. Today, customers are too busy to read long product descriptions or delve into services. The modern customer wants to see the product in action. The preference for video is one of the most important driving forces behind the use of video in your content marketing.
Video marketing can capture a large number of audiences and it works on many levels. Even the laziest. Make sure to target not only the eyes but also the ears of the potential client. Your competitive advantage gets double the power!
The general objective of content marketing is of course to provide directly relevant and useful information to prospects in order to convert them into Customers. Videos are very effective in achieving this objective.
Unlike written content, they allow you to enhance the character of your brand. Since video content can be tailored to many different consumer needs, it’s easy to target users at all different stages of the journey purchasing. Companies can offer videos as general overviews at the top of the funnel, as well as very detailed explanations at its Bottom.
Yes, this format makes it easy to track who watched your content, how long they watched it, and whether they watched certain sections more than once. It makes it easier to track ROI. Your videos will also be a great internal resource for your sales team. They will help them better understand your business, your products and your services – perfect for in-house training.
Another reason associated with video marketing is trust. Trust is essential for making sales, building customer loyalty and obtaining a better return on investment than the competition. This is why marketing veterans say that trust is the cornerstone of any business relationship.
But why does video marketing produce this advantage? Due to the limitations of e-commerce (where consumers cannot touch, smell or taste products), there is some mistrust of online shopping. However, using product videos has proven to be an excellent remedy to combat this problem.
Almost 6 in 10 online consumers (57%) say the presence of videos positively influenced their purchasing decisions. (Data published in an eTailing white paper.)
From the above, it seems clear that the importance of video in marketing is beyond dispute. According to a Cisco study, 80% of buyers’ online traffic will be video. As a result, today’s E-Commerce that depends on video marketing will be the big winners of tomorrow.
Let’s face it — videos are everywhere. If you’re not making use of videos in your marketing strategy, you’re at risk of falling behind in the industrial Developing fresh, new content can improve your SEO rankings, making it easier for people to find your company.
Video advertising is becoming more and more common and widespread due to technological advancements, but also because it’s easy to distribute around the world.