While the discussion on how imperative is content length is fierce among most advertisers, one can’t contend with the way that more extended content, as a general rule, associates with higher search rankings. Google esteems quality long form content that is pertinent and upheld by enough research thus it wouldn’t be wrong to state that the odds of long form content positioning on the highest point of the search result are entirely high when contrasted with short form content.
WHAT IS LONG FORM CONTENT?
Blog entries which have a normal word-count of 2,000 to 2,500+ words are commonly considered as ‘long form content’ and good for SEO. Long form content is data driven and insightful and is streamlined with keyword and expressions that assist you to rank better in the search result. This kind of content incorporates stats, recordings, charts, pictures and so forth and long form content examples are eBooks, Case studies, Listicles, and white paper.
WHAT IS SHORT FORM CONTENT?
Articles with a normal word-count of 500-1,000 or less are known as ‘short form content’. Short form content is straightforward posts or articles. This sort of content is proposed for brisk use and incorporates things like social media posts, short infographics, visitor posts, Vine recordings, Instagram photographs and short blog entries.
HOW CONTENT LENGTH AFFECTS SEO
LONGER CONTENT EARNS MORE BACKLINKS
The more inside and out your article is, the higher its odds of acquiring quality backlinks. Since advertisers are dependably vigilant for a comprehensive bit of content that they can link to so as to give a superior resource to their audience, a longer bit of content (2,000+ word-count) is probably going to collect more backlinks than a short form content (500-1,000 word-count).Long form content not just serves to successfully catch the eye of your intended interest group yet it likewise makes your content increasingly shareable and also linkable.
LONGER CONTENT GETS MORE SOCIAL SHARES
Another SEO advantage one can get by means of long form content is progressively social shares. Longer content, as referenced above, pulls in more audience as it gives them more noteworthy value. Therefore, on the off chance that the content is engaging and informative, at that point a guest is probably going to share your content to other people (companions, associates and networks), hence getting you increasingly social shares. When it comes to triumphing the social media platform, longer content can enable you to emerge from your rivals. Likewise, long form articles help increase client commitment which results in enhanced active visitor click-through rate.
IT PROVIDES LONG-TERM SEO VALUE
For the uninitiated, Evergreen content is a bit of content that isn’t time-sensitive and stays important long after its previously distributed. This sort of content gathers more traffic and draws in new readers over an extensive stretch of time. This kind of long form content gives long haul SEO value and its advantages far exceed that of a shorter content.
LONG FORM CONTENT CREATE STRONGER BRAND SIGNALS
One reason why top sites and Content Marketing Institute are viewed as solid specialist figures in the digital marketing space is on the grounds that they give their crowd exhaustive content that is in-depth, research based and as a general rule, includes unique information and reach in SEO. Delivering long form content is one of the key components that are normal to all these high-expert sites and accordingly, this has helped them create more grounded brand signal after some time in the business. The majority of these sites as a rule cover an entire subject completely which has helped to set them up as educated specialists, increasing their brand credibility.
GOOGLE’S RANKBRAIN REWARDS LONG FORM CONTENT
Considered the third most vital ranking element by Google, RankBrain is a machine learning (AI) algorithm that enables Google to sort search results. It makes it less demanding for Google to understand long and complex search inquiries which favours SEO, in this manner empowering it to give important outcomes to users. RankBrain utilizes co-occurrence, to convey the most applicable outcomes to clients. Co-occurrence, to say it simply, is the recurrence with which related search terms show up in a given bit of content.
HOW CONTENT LENGTH AFFECTS CONVERSIONS
LONGER CONTENT HELPS GENERATE VALUABLE LEADS
with the competition being so wild, to emerge from your rivals you have to make EPIC content that reverberates with your audiences, comply with SEO and this is the place long form content can be an incredible help. As such, by making in-depth, information driven content you will almost certainly position yourself better in the search result, prompting increased active click through rate, which will accumulate progressively profitable leads.
LONG FORM CONTENT DRIVE MORE REFERRAL TRAFFIC
Most long form articles are evergreen content that gives incredible incentive to readers after some time and they are good for SEO. Such sort of content pulls in more backlinks just as earn progressively social shares and this helps drive more referral traffic from various sources. High-quality long form content is one of the key components that drive more referral traffic to your site. Likewise, since it opens up different roads of networking, for example, by means of Guest blogging, it can additionally enhance the perceivability of your content, driving more search traffic and helping you build more links for your site.
LONG FORM CONTENT HAS THE ABILITY TO GO VIRAL
As we have obviously established above, longer content with 2,000+ words get more social shares than short form content. This is on the grounds that individuals incline toward sharing long form articles that are interesting and informative rather than those that don’t give much value. In this manner, the more comprehensive your content is – loaded up with videos, stats, diagrams, infographic and unique information – the higher its odds of going viral.
Since long form content incorporates a great deal of research and investigation, individuals are bound to confide in it, as beside unique information, it contains a ton of significant information from various high-authority sources. This increase trust among your audience. Additionally, it causes you to build up yourself as a specialist in your niche industry. Additionally, people are bound to share a bit of content in the event that they trust the source. All things considered, by reliably composing quality long form articles you can make a niche for yourself.