If you are wondering what the point of producing a corporate video is you came across the right article! Why upload videos without the immediate guarantee of a strong audience and a direct impact? Do you prefer to rely on more classic tools that have been proven? We think you are wrong.
Here are the top 10 tips for corporate video production:
1. Make a plan
The first tip for video production is deciding on a budget and creating a timeline. Set dates for important steps such as team selection, scripting, shooting, and editing. Be realistic and stick to the plan.
2. Know your audience! Most important tip for corporate video production
A training video viewed by employees must be very different from a video intended to be viewed and shared on social networks. Clearly, indicate who you want to reach from the beginning.
3. Clarify your message
While knowing your audience and defining a target market is essential, this tip is equally important because you must know and understand your message. In other words, do not try to put everything in one corporate video. Your business is made up of many moving parts and you will probably need different videos for different purposes. For example, you might need an explanatory video to give potential customers a product demo, a product demo video to get new website visitors to the speed of what you offer.
4. Choose your team
Do not be afraid to call professionals when it makes sense. Be ruthlessly honest about the areas in which you will most need help, whether it’s writing, shooting, editing, or anything else. It may be your first rodeo, but that does not mean you should work with an inexperienced crew.
5. Get creative
With your audience and your message in mind, it’s time to get creative. This tip for corporate video production is important because you must decide how you will communicate your message. This is where the ordinary can become extraordinary, so give the best, but be original! A good team (see point 4) is invaluable here.
6. Make an Emotional Connection
Purchase decisions are usually emotional decisions. It’s helpful to list the facts and benefits of your product or business while leaving room for a deeper connection with your target audience. How has your product affected someone’s life? Tell a story to help readers connect your brand with emotion.
7. Pay attention to detail
No matter how many people you have on your team, you must be the one who notices the little things. Take possession of this at the beginning of production. A missed scene or typo can reduce the overall level of quality. So be careful that you notice these things.
8. Create (and Follow) a Storyboard
A storyboard is a sequence of drawings that shows all the various shots of your video and gives everyone working on the video content a solid plan to work from. Just as a video script is an indispensable pre-production tool, a storyboard is a valuable tool to effectively visualize filming before it happens. Why? Because the storyboard takes the script and verifies the possibility by taking the images in your head and putting them on paper.
9. Be confident
Every painter has to walk away from the canvas eventually. Adjusting colors and being obsessed with changes can last forever. Do not be that customer. Trust your choices and do not doubt yourself
10. Remember: Video Marketing Is Worth It
If you have reached this stage and are wondering if the video you are planning is worth it, do not lose hope and remember that video marketing is worth it!
Know more here
We could bring you more than 10 tips for corporate video production, but we had to stop at 10! We are therefore ready to answer and if you want to know more about the why and the how … The essential thing is of course that your corporate video production is of quality, differentiating, correctly, studied and produced according to your needs your targets and your messages.
Now it’s your turn. If you have any tips for ensuring a smooth production or even your own corporate videos, add them in the comments below.